Advertisers are able to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500 Innovate campaigns throughout the JCDecaux Group. Every month, JCDecaux employees vote for the best Innovate campaign internally. The campaign from JCDecaux Chile for Reebok was voted best Innovate campaign of the month of August 213. JCDecaux Chile ran an Innovate campaign for Reebok Crossfit in Santiago metro, inviting commuters to demonstrate their level of fitness. The challenge was to stay as long as possible on the bar; the time spent on the bar was measured by a digital counter. The activity was shared on Instagram, Twitter and Reebok's Facebook page, with photos and comments from those who participated to the challenge. Those who managed to stay on the bar the longest won a cash prize delivered by Reebok.