Campaign concept: Experiential, special build, sampling
Location: Milan, Italy
The famously known Milanese pizzeria Spontini teamed up with IGPDecaux to turn a “1928” vintage tram carriage into a “tram of light”. The tram symbolised the Christmas spirit, bringing magic and joy to the streets of Milan. This Tram of Light went through the historic centre of Milan & passed by famous Milanese places such as il Duomo, La Scala or Porta Venezia… but also passed by Spontini’s points of sales. Inside the carriage, passengers could enjoy a free slice of a delicious Spontini pizza and on the 7th of December, children were able to meet Santa Claus and receive Christmas gifts.
About JCDecaux Innovate
JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns. Last year, we have implemented over 1,600 Innovate campaigns in over 45 countries worldwide. By using JCDecaux Innovate, clients are able to optimise the impact of their Outdoor campaigns and to maximise the engagement with their target audience. Wish to find out more? Get in touch with our JCDecaux Innovate team to find our more information and discover the possibilities!