For the first time in Spain, an advertiser dominated an entire metro station, renaming it after it's new product.
JCDecaux Spain changed the name of the busiest metro station in Spain to ‘Estación de Sol Samsung Galaxy Note’. The naming campaign also included an ambient decoration in the whole station: access, halls, corridors, platforms, trains and also some podiums where people can get a cartoon picture of their faces.
http://youtu.be/dU_JRSZVCG4
This campaign had a great impact in media and social networks, being a trending topic on Twitter Spain.