Pepsi Max has launched an innovative campaign with JCDecaux to reach consumers on London’s New Oxford Street with an “Unbelievable” augmented reality experience.

From Monday 10th March, passers-by are able to witness a number of surrealistic and unbelievable street scene scenarios, where New Oxford Street is invaded by computer generated flying-saucers, a giant robot with laser eyes and much more!

The great aspect of this campaign is that people waiting for buses don’t know this is an augmented reality technology. JCDecaux Innovate placed a camera on the external face of the shelter, live streaming on its internal face what the camera is recording. Because of the high definition of the camera, people think it is a glass window, and are therefore surprised/terrified/amused by the scenes happening!

We invite you to watch this incredible video which is already going viral. Enjoy!