Great outdoor campaigns by Ogivly and Jung von Matt received the Grand Prix in Outdoor
This year again the Cannes Lions Festival revealed some great examples of creativity, including for the Outdoor medium. Two great campaigns received the Grand Prix: Ogilvy Shanghai China for a Coca-Cola campaign and Jung von Matt Hamburg for Daimler Mercedes-Benz.
The Croisette turns blue with JCDecaux
For the occasion, the famous Croisette turned blue for a campaign by JCDecaux to demonstrate the immediacy and power of the outdoor medium to creatives attending the festival.
The power of strategic outdoor wins the Media Grand Prix with Google
The campaign for Google Voice Search took home the Grand Prix award in the Media category for Google for its impressive use of outdoor in strategic locations. "By taking a key strength of digital – hyper relevant context - and marrying it with the scale and ubiquity of outdoor we did something that had never been done before: a broadcast outdoor campaign where every creative execution was relevant to the poster site that it ran on" declared the winning creative agency, Manning Gottlieb OMD. The campaign was so efficient that it changed people's behavior: Google searches for “voice search” in London more than doubled versus the rest of the country – the biggest proportion coming from smartphones - ensuring Google hit their launch targets for this product.
JCDecaux awarded additionally
Some other winners include the JCDecaux Innovate campaigns for McCain (Silver Lion for Best Use of Outdoor in Media) and Mercedes Key to Viano (Silver Lion in Outdoor).
Congratulations to everyone! What was your favourite advert?