Introducing the first French Fish Tank Billboard!

It is not a spelling mistake, no, this is for real. Ubi Bene and JCDecaux Innovate France launched the first French Outdoor Aquarium… set inside two bus-shelters!

To promote the second season of “Fish Tank Kings",  National Geographic Wild, Ubi Bene and JCDecaux Innovate France imagined and transformed two Parisian bus-shelters into aquariums with live exotic fish.

In each episode of “Fish Tank Kings” the Living Colour team is challenged to build aquariums that are suitable for both individual and large aquatic complexes. Every time the Living Colour team create aquariums using unique and spectacular structures such as a Van.

This was the initial idea that made Ubi Bene and JCDecaux Innovate France think about strengthening the original advertising campaign by developing two iconic and innovative aquariums, in place of classic 2m² panels, giving life to s poster campaign.

An amazing and very original campaign from Ubi Bene and JCDecaux Innovate France.