IGPDecaux: Beautiful Projection-Mapping on the Duomo

On February 28th 2012, IGPDecaux carried out their first projection-mapping event on Milan's most famous gothic cathedral, the Duomo.     This initiative was a present from IGPDecaux to the city of Milan and was quite a departure from the typical street furniture and adverts the outdoor company is renowned for providing.  Loyal to JCDecaux's innovative frame of mind, this event took creativity to another level.     Thousands gathered to watch the spectacle including clients, the mayor and the church's archbishop. There were high expectations for the evening show that lasted for 10 minutes. Mesmorised faces watched as the building seemed to transform in a variety of ways. The extra layer on-top of the beautiful architecture impressed and amazed on-lookers.     Giuliano Pisapia, Mayor of Milan, was happy with the large turn-out and felt the citizens appreciated the beauty.     For more information, contact Alessandro Loro or Benedetta Arlati.