Girard-Perregaux unveils exquisite time pieces in Hong Kong

Girard-Perregaux is celebrating its 220th anniversary with an exhibition in New York showcasing many of the company’s masterpieces as well as outdoor campaigns. The company featured with JCDecaux Innovate an astonishing time tunnel at the Hong Kong airport to introduce its brand history and new collections. In the second stage of the campaign it featured a stylish black-toned advertisement with a touch of diamond sparkle of its stellar watch collection. Empowered by the captive environment it maximized the brand image and offered on-target to the high-spending passengers and shoppers.