Festive Campaigns from Round the World

The Christmas season typically evokes wonderful images of festive lights, hearty food and gaily-wrapped presents. These Out-of-Home campaigns certainly come close to capturing some of the essence of Christmas! tmn mobile operator, Portugal To spread the joy of Christmas, TMN a mobile operator in Portugal worked together with JCDecaux and created posters containing festive messages such as “Peace”, “Give” and “Magic”. Each creative was specially designed to deliver each message. For the “Magic” creative, an enchanting little village and a forest were specially fitted into JCDecaux panels. People could interact with the display by making snow fall upon this idyllic scenery via an interactive button, creating a magical snow globe in the streets.   Christmas Trees, UK Traditional Christmas trees are being spotted along the River Thames in London. But are they keeping with tradition? Eating is a big part of Christmas and Warburtons wanted to celebrate this by reminding consumers of the goodness of their baked products. Using crumpets, pancakes and bread, the baker together with JCDecaux Live built a 3.5-metre tall edible Christmas tree by the Thames. The display is undoubtedly a (visual) treat!   Further down the  Thames, another Christmas tree was also on display. On closer inspection, one discovers that the LED lights on the tree are being powered by 1,000 little green batteries, otherwise known as Brussels sprouts! This fresh idea was conceived during the Big Bang Science Fair. Inspiration came from the results of a poll ,showing that 68% of children “hated” Brussels sprouts and 67% hoped the Christmas tradition of eating them could be stopped. Scientists, engineers and schoolchildren from a local school set up this unique installation together. Besides stimulating children’s interest in science, the other objective was of course, to encourage them to re-consider sprouts as part of their festive meal. Merry Christmas and eat your sprouts!   Swarovski, Hong Kong Airport Still on Christmas trees, Swarovski together with JCDecaux Hong Kong unveiled a 15-metre tall Christmas tree in the country's international airport. This is a tree like no other, as the installation is made up of over a million pieces of sparkling crystals! The stunning display is situated in a prominent location visible from the airport’s arrivals and departures levels, creating an unforgettable impact for travellers. The creative installation also comes equipped with an interactive touch-screen which captures photos of people with the tree as a backdrop, and allows e-greeting cards to be sent via email and social media.

Season greetings from all of us at OneWorld, hope you've had a wonderful Christmas and Happy New Year!