Euro 2012: Brands keep choosing outdoor to advertise
Outdoor has always been an important medium for brands to advertise around sport events and especially around Football international competitions.
The quarter-finals of the Euro 2012 (European Championship of Football) are about to start and we have already seen several brands running campaigns in different countries across Europe for the occasion.
Carlesberg, JCDecaux Russia
Nike, Netherlands
Coca-Cola, JCDecaux Italy, Milan & Naples
During the past Football events, brands were already very creative.
Adidas, JCDecaux Netherlands, Amsterdam Tournament 2004
Adidas, JCDecaux Netherlands, Amsterdam Tournament 2004
Kering Puma, JCDecaux Portugal, World Cup 2006
Microsoft & Adidas, JCDecaux France, World Cup 2006
PepsiCo, JCDecaux China, World Cup
Good luck to the remaining teams! If you want more advertising around sport events, check out Super Bowl 2012 Outdoor Adverts!