JCDecaux stands alongside the Centre Pompidou during its renovation, with landmark media space in the heart of Paris

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that JCDecaux Artvertising, a benchmark in outdoor scenography and large-format communication in urban environments, has been selected by the Centre Pompidou to complement its iconic building with advertising and artistic installations throughout its renovation.  

Brands will become co-creators of a vast, playful and creative canvas, inspired by the institution’s bold DNA. JCDecaux Artvertising will meet the dual challenge of contributing to the funding of the building’s restoration following its listing as a Historic Monument and deploying a powerful artistic and urban media platform that brings together audiences from the Marais and Les Halles districts around immersive initiatives until the reopening of the Centre Pompidou in 2030.

Designed as an open-air exhibition, the advertising installations may also be combined with event-driven activations on Place Stravinsky, to fully unfold the experience offered to the public.

© Pascale Guéret

Laurent Le Bon, President of the Centre Pompidou, said: “Since its creation, the Centre Pompidou has maintained a close dialogue with the city. Together with JCDecaux, we want to turn this period of transformation into a creative moment that further enhances the Centre Pompidou’s reach and influence.”

Jean Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “We are deeply honoured to be standing alongside the Centre Pompidou, an internationally renowned cultural institution, during this major transformation. With this large-scale immersive installation, JCDecaux, building on its long-standing tradition of supporting major French landmarks, aims to turn the renovation site itself into an open-air cultural experience that reflects Beaubourg’s free-spirited, multidisciplinary and deeply urban identity. By bringing together brands, contemporary creativity and architecture, we are creating a unique platform that serves both the institution and its audiences, while combining strong visual impact, economic value and environmental responsibility.”