Greened street furniture: JCDecaux confirms the benefits of this experiment

For the World Biodiversity Day on 22 May, JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, together with the Ligue pour la Protection des Oiseaux (LPO – French League for the Protection of Birds), presents the promising results of its greening experiment based on 19 items of street furniture. The initiative has been running since April 2024 between the Jardin du Luxembourg and the Jardin des Plantes in Paris (France).

As part of a broader strategy to create ecological continuity between parks and tree lined areas, the greened JCDecaux street furniture promotes micro ecosystems that are home to a wide variety of plant species, insects and birds. This initiative is proving to be effective by tackling the pressures on urban biodiversity. Since 2024, nesting has been recorded every year across the 17 nesting boxes along the route, with numbers increasing annually. Between April and May 2026, eight nesting boxes were occupied by great tits or blue tits, which successfully fledged around twenty nestlings.

Planted with a wide range of nectar producing species selected by a team of ecologists, these green spaces attract a high diversity of insects, including 11 identified pollinator species (honeybees, bumblebees, butterflies, etc.). This level of activity confirms the ecological appeal of the installations and the quality of the design, which are becoming genuine havens for biodiversity.

Whether transformative or incremental, JCDecaux innovations help enhance quality of life in cities. Following the introduction by JCDecaux of new products and services (bus shelters, CIPs, self cleaning public toilets, self service bicycles and digital street furniture), the greening of street furniture is a natural extension of this approach. It is underpinned by JCDecaux’s virtuous business model, in which brand communication funds public services for the benefit of local authorities and the wider public interest.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “Innovation is part of JCDecaux’s DNA. Since 1964, our mission has been to improve quality of life in cities by providing local authorities with aesthetic, service-driven, well-maintained, and sustainable street furniture, fully funded by advertising. By greening our assets, designed by expert teams, we are helping to protect biodiversity by supporting the development of life at the heart of the urban environment. Implementing this initiative with the backing and support from the Ligue pour la Protection des Oiseaux (LPO) is extremely valuable and allows us to strengthen our expertise. We are delighted with these very promising results: a rich variety of flora and fauna is gradually colonising these structures, enabling insects and birds to move and interact within a supportive urban environment between two major biodiversity reservoirs. Building on these insights, we are continuing along this path by installing new nesting boxes, in particular on already greened bus shelters, to offer optimal conditions for other bird species. This experiment clearly shows that street furniture can become a genuine link in the ecological continuum.”