By leveraging the JCDecaux network, Prime Video ensured it was seen by thousands of passers-by every day. The campaign transformed shopping aisles into showcases for the series, guaranteeing a strong visual impact on all audiences, right where the shopping centre comes to life.
Far more than a simple advert, this digital campaign plunged shoppers into the dark and twisted atmosphere of the show. Every screen became a gateway into the world of The Boys, creating a direct link between a trip to the shops and the urge to start the next episode from the comfort of the sofa.