JCDecaux wins advertising tender for Western Sydney International Airport, Sydney’s new 24-hour airport

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has been awarded the advertising tender for Western Sydney International (Nancy-Bird Walton) Airport (WSI) - Sydney’s new 24-hour international and domestic airport - following a competitive tender process, securing a new long-term contract to establish a premium Digital Out-of-Home network at Sydney’s newest aviation gateway.

WSI is a major new infrastructure project for Western Sydney - Australia’s third largest economy - with a terminal designed by award-winning architects including Zaha Hadid Architects, COX Architecture and Woods Bagot. Opening with capacity for 10 million passengers, the airport is planned to scale over time and will support both international and domestic services, with early airline announcements including Qantas/Jetstar, Singapore Airlines and Air New Zealand.

From opening day in October 2026, JCDecaux will deploy premium digital assets across internal and external precincts. In the lead-up to opening, JCDecaux will work with WSI and launch partners, creating a rare first-mover opportunity for brands at Sydney’s new 24-hour global gateway.

Simon Hickey, Chief Executive Officer, WSI, said: “JCDecaux operates premium airport media networks at leading international gateways globally. We’re thrilled to be partnering with them and for businesses and brands to harness this opportunity to deliver creative advertising assets to a diverse and highly engaged audience of domestic and international travellers.”

Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Western Sydney International Airport is a significant new gateway for Sydney. This new long-term contract enables JCDecaux to design a premium digital airport media network from the ground up, creating exceptional opportunities for brands to connect with domestic and international travellers as the airport scales.”