JCDecaux wins Rostock’s exclusive street furniture advertising contract

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that Wall GmbH, a subsidiary of JCDecaux, has been awarded following a tender process the exclusive contract for analogue and digital advertising street furniture in the city of Rostock. Wall will renovate the existing Bus shelters and digitise the key locations in the city.

As the largest city in the state of Mecklenburg-Western Pomerania, with 175,000 inhabitants, and a major Baltic Sea port, Rostock is a key economic and scientific hub in northern Germany. It is also home to the iconic seaside resort of Warnemünde, one of Germany’s most renowned tourist destinations.

Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “I would like to thank the Hanseatic City of Rostock for continuing our successful partnership which started 35 years ago a few months after the fall of the Berlin Wall. The decision to keep the existing infrastructure, subject to refurbishment, is a very good example of reducing CO2 emissions, especially in scope 3, which is critical for achieving our goal to reach Net Zero in 2050.”