In the very heart of the Swedish capital, passers-by were drawn to a mirror installed on JCDecaux street furniture. Right next to it, an Elvital Collagen Lifter spray was available for them to try, so they could test the product and experience its volumising effect in real time. Each person could instantly see the extra volume in their hair, making the product demonstration as simple as it was surprising.
This OOH experience offered a fun and memorable beauty demonstration, proving the power of urban media to engage the public. An innovative collaboration between JCDecaux Sweden, L'Oréal Professionnel Paris and OMD Sverige, which turned a Stockholm street into a true playground for beauty.