JCDecaux awarded 10-year advertising contract at Denver International Airport (DEN)

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its subsidiary, JCDecaux North America, has been selected to receive a 10-year advertising contract for Denver International Airport (DEN), following a comprehensive competitive bid process. The contract will be considered by Denver City Council and, if approved, is scheduled to become effective in May 2026.

DEN is one of the world's largest and most crucial transportation hubs, serving over 82 million passengers annually, and was recently ranked as the tenth busiest airport in the world by passenger traffic in 2025. As a major US hub known for its ambitious international route development, the airport's "Vision 100" plan aims to prepare the airport to serve 100 million passengers annually in the next several years. The new partnership will see JCDecaux overhaul the airport’s media landscape with significant investment in cutting-edge digital technology and high-impact display formats.

The new program will focus on integrating a state-of-the-art digital program within the recently redeveloped Great Hall and across all concourses, providing advertisers with dynamic, flexible, and targeted opportunities while generating substantial non-aeronautical revenue for the airport.

Jean-François Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “We are incredibly proud to partner with Denver International Airport, a true symbol of modern aviation and growth. This significant win reinforces JCDecaux's market leadership in the global airport sector, where JCDecaux now operates the advertising contract in 14 of the world’s 25 largest airports, delivering 54% of the audience. We are committed to developing a sophisticated, world-class media platform that truly reflects DEN’s pioneering spirit and delivers exceptional engagement for both travellers and brand partners.”