Staged in Brasília and won this year by Corinthians against Flamengo, the Supercopa Rei Superbet thrilled the entire country. To extend the excitement beyond the stadium, the Brazilian Football Confederation (CBF) and Superbet, in partnership with JCDecaux Brazil, installed the official trophy right inside the airport. From 28 to 31 January, passengers were greeted on arrival by an exclusive stand where the trophy took centre stage, freely accessible and open to everyone.
Located in the arrivals hall, the activation transformed a simple transit area into a genuine experience zone. Around the clock, travellers, fans and the simply curious were able to stop, admire the trophy up close and take photos with this symbol of sporting excellence. The airport thus became a natural extension of the stadium, embedding this national event into the daily lives of thousands of people.
