Under the winter sky in Oslo city centre, JCDecaux Norge transformed one of its tram shelters for the Rituals campaign. A large candle stood on the roof, accompanied by twinkling fairy lights and red panels that created a true island of light in the heart of the urban landscape.
Located at the crossroads of the main pedestrian flows, the Rituals installation captured the attention of every passer-by throughout the festive season, delivering a strong and highly visible brand presence in the city.