Join Us
Brunch, lunch, happy hour, or aperitivo - the choice is yours. Experience our exceptional speaker lineup, delivering insights that transform outdoor creativity into brand growth. Because great ideas deserve great visibility.
Hura Cannes, 2 Rue Félix Faure, 06400 Cannes
A short walk from the Palais des Festivals
a relaxed and refined setting...
...for meaningful industry discussions.The space encourages conversations, sparks new ideas, and strengthens new relationships.
The curated speaker programme brings insight and expertise. From System1, the Uncensored CMO, How to talk the language of the CFO, Attention and more, it's the real deal.
This is also an opportunity to connect. It's real, it's authentic, and it's the place to be.
RECHARGE AND REFUEL
Take a break. Whether it's a morning coffee, a light lunch, or an aperitivo drink, The Avenue, by JCDecaux provides the perfect backdrop to refuel while keeping the ideas flowing. Join us and Get Real!
Content sessions
Discover the power of getting real
Explore the psychology of visual impact, the power of context, and the strategies that ensure your message doesn't just get noticed—it gets remembered when decisions are made through real-life campaigns that deliver real results.
We will show you how getting real can lead to real business success and what every marketer needs to understand to grow their brand.
Amplifying excitement - Harnessing Outdoor advertising in event marketing
Our panellists will explore innovative strategies that keep events top-of-mind for consumers, ultimately converting interest into participation and driving successful outcomes, including ticket sales.
The award-winning analyst will give his own personal views on the real current global macros and its impact on media. He will also provide his excellent talk on how CMOs can speak the language of the CFO for brand success.
Join JCDecaux and System1’s Andrew Tindall as they reveal insights from Double Take: the first global study to connect OOH creative quality with emotional response and commercial impact. Based on predictive testing of 150 campaigns across 7 markets, the research uncovers five creative behaviours that make OOH work harder, faster, and more effectively.
Twinning and Winning: Connecting Social Media and DOOH Simultaneously
As video becomes the leading force in advertising, brands targeting specific audiences are increasingly adjusting their media strategies, favoring social media over traditional TV. Discover how the fastest-growing media formats - Social and Digital Out-of-Home (DOOH) - elevate brand campaigns by integrating mobile, social, and real-world activations. Join L'Oreal, TikTok, DIVE, and Quan to explore how the coordination between digital and real-world media offers diverse and influential platforms for dynamic storytelling and audience engagement with measurable impact for brands.
British Airways and Omnicom reveal how being bold with brand equity delivered award winning Cannes Lions creative that turned the world of what is possible.
In his latest book, Rémi Babinet examines both advertising and the society in which it flourishes, at a time when all forms of communication are booming with creative revolutions. Revolutions, whether social, cultural or political, often have their roots in the street. The street, where ideas take shape and movements gain momentum.
Catalyst in a shifting word Discover how top performing OOH Creatives master the “New Nihilism” trend to resonate with consumers. Global trends from Ipsos that capture the essence of this cultural shift.
Join Keka Morelle, President of the Cannes Lions Outdoor Jury and Rafaela Alves, juror for Media Lions, for an inspiring conversation on the true potential of Digital Out-of-Home. With their distinct perspectives from creativity and media, they will explore how OOH can move beyond visibility to deliver powerful, relevant, and culturally resonant brand experiences.
Meet the Architects behind JCDecaux’s 2024 Cannes Lions Titanium Grand Prix winning campaign. “Meet marina Prieto” established itself as one of the top 3 advertising campaigns worldwide in 2024 and made a 100 year old Grandma a star on Instagram.
This session from Displayce will explore how Digital Out-of-Home, AI, and predictive data are transforming advertising into a real-time, event-driven medium. With advancements in machine learning and instant activation, brands can now anticipate high-impact moments, optimise budgets, and deliver hyper-relevant messaging at the right place and time.
Programmatic DOOH is gaining attention as 92% of media professionals view it as offering the most innovative opportunities among all media channels, though its adoption varies globally, with different strategies in hyper-connected cities versus fast-developing regions. In a dynamic Cannes session, Helen Miall offers insights into thriving pDOOH markets, key trends, and successful real-world campaigns, providing brands with actionable takeaways and a global perspective on its future.
Learn why programmatic DOOH is one of the fastest-growing formats in omnichannel programmatic media. Hear from leaders at The Trade Desk and others on the state of global programmatic in DOOH, the differentiators, and best-in-class case studies on creative and campaign performance.
Partners
Our Collaboration partners
The Avenue, by JCDecaux proudly features insights and expertise from our valued collaboration partners:
A leading premium global OOH supply-side platform
transforming the sector through the use of
programmatic capabilities and data.
A pioneering specialist technology suite for Out-of-Home advertising, designed to meet the needs of brands, media agencies and publishers, globally.
Together, we're showcasing a more connected, data-driven Out-of-Home ecosystem.
Register
Register now
Places are limited at The Avenue, by JCDecaux. Register now to seize the opportunity to network with top-tier advertising professionals and expert marketers involved in our exclusive programming during Cannes.
Contact:
canneslions@avenue.jcdecaux.com
#GetRealwithJCDecaux
