April Fool's Day with Cadbury and JCDecaux

Infused with helium, Cadbury’s new Dairy Milk Bubbly Helium bar was literally too good to be true, fooling commuters at train stations in London for April Fools’ Day. The campaign on national Tranvision and D6 sheets was booked through Posterscope and PHD.   Cadbury fessed up on April 2nd, posting, “Sorry to say that yesterday's launch of Bubbly Helium was a bit of an April Fool's prank... but non-floating Dairy Milk Bubbly is available right now in both milk and white varieties here in the UK.” This is another fantastic example of tactical advertising using JCDecaux’s digital portfolio.