Campaign Showcase: Evian

Evian executed an international out-of-home advertising campaign using a variety of JCDecaux products. The global 'Baby Dance' campaign ran throughout JCDecaux malls, rail stations and street furniture.     In July 2011, interactive digital touch-screens were installed in bus shelters across Chicago, USA: These outdoor adverts formed part of a cross-platform campaign that also included TV and online. Evian utliised the unique relationship between outdoor and digital media with excellent creative execution in order to reinforce their brand message. References: internal sources