Interactive Yellow Pages App: JCDecaux Australia

In September 2011, Sensis created a game called Yellovator to promote their online version  of Yellow Pages (local business directory). The game ran over a 3G network, the consumer typed in the URL onto their mobile web browser, enter a unique # displayed on the 46" screen to activate the game. It ran for two weeks across 6 panels (4 in Melbourne and 2 in Sydney). The game is set in apartment, the challenge for the player was drop a brick on the person's head walking by the unit. There were 5 levels of skills. For more information or to book a campaign, contact JCDecaux Australia.