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New paths for the roads of tomorrow

Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…

Swimming is back in town (it’s still summer!)

Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …

How cities deal with the climate change risks

According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…

Outdoor is in

Nescafé locks its love in Croatia

Nescafé has come up with a very interesting social media campaign. The brand partnered with Croatian advertising agency…

Outdoor is in

Sao Pãulo recycles in exchange of cell phone credit

Unilever Brazil and advertising agency JWT came together to launch an eco-friendly idea that will motivate people to…

Urban Radar

Public benches turned into pop-up cafes

Amsterdam-based BankjesCollectief ("Collective Benches") launched an original and innovative initiative on public space…

Outdoor is in

Sydney got milk?

Devondale, Australia’s number one dairy company partnered with marketing agency Maverick Marketing and Communications…

Outdoor is in

Air New Zealand truck hits the streets of San Francisco

To promote their new and fully equipped cabins on the San Francisco-Auckland route, Air New Zealand has devised a very…

Urban Radar

Electrifying Los Angeles highways

An eco-friendly innovation is coming to Los Angeles. Diesel trucks coming from the port to downtown L.A., bringing in…

Focus

Towards the future of transport stations

As part of the recent evolutions in the field of urban mobility, the daily commute is not considered anymore as just a…

Urban Radar

London's red phone boxes are turning "green"

The red telephone boxes in London are iconic but their use is decreasing in today’s modern world. With their "solar box…

Facts & Figures

An active commute makes people happy

Commuters with active travel modes are thought to benefit from a higher level of well-being, according to a new…

Urban Radar

Wirelessly charged red buses in London

London’s iconic double decker buses will become greener now starting next year.To reduce the carbon emissions in the…

Urban Radar

What do cities smell like?

Based on the fact that the sense of smell is both one of the most developed and most untapped one, British artist and…

Urban Radar

Open your eyes!

Dutch artist Daniel Disselkoen created "Cucalu", a mobile app that lets users play with their visual environment by…

Outdoor is in

"Tweet to Eat" London!

Pepsico’s Walker Crisps brought a creative campaign to London’s bus shelters by launching Twitter-powered vending…

Facts & Figures

World population to reach 11 billion by 2100

According to a study carried out by United Nations experts and published by Science, world population could grow from 7…

Facts & Figures

A shelter makes waiting shorter

A team of researchers from the University of Minnesota conducted a study analyzing the impact of bus stop amenities …

Outdoor is in

A 4D fashion show in NYC

Ralph Lauren brought an innovative idea to New York City fashion week. For the women’s spring/summer ‘15 runway show…

Urban Radar

Go swing in art!

An illuminated idea came up for Lawn on D, a Boston park opened a few weeks ago. The agency running the park, MCCA,…

Outdoor is in

Dance for Safety!

Smart has come up with a clever and entertaining way for pedestrians to wait for the walk signal: the dancing traffic…

Outdoor is in

The Apartment Climbing Wall

To promote the opening of a new store in Clermont-Ferrand, France, Ikea collaborated with French communication agency…

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Summer in the city

Summer is often the occasion for urban dwellers to experience other lifestyles, as they're willing to enjoy longer and …

Facts & Figures

Australian and Canadian cities are the places to be!

The Economist intelligence unit recently published its latest “Global Liveability Ranking”, which covers 140 cities…

Facts & Figures

Facebook is the most popular mobile app in the US

According to a report published by comScore, Facebook is, by far, the most popular mobile app in the US, with 115.4…

Urban Radar

A separate lane for pedestrians using their cellphone

We recently mentioned on the blog a study showing that it’s nearly impossible to walk straight while sending a text…

Facts & Figures

Tesla to install 400 charging stations in China

American electric cars manufacturer Tesla Motors will partner with Chinese telecommunications operator China Unicom to…

Outdoor is in

The edible poster

Mr. Kipling, a British cake brand, came up with a tasty campaign outside a shopping mall in Westfield, London. The cake…

Outdoor is in

High Five Amsterdam and New York!

Dutch royal airline KLM and DDB group agency Eigen Fabrikaat came together to create a unique experience between…

Outdoor is in

The magic broom

To promote the fourth edition of Quebec Magic Festival, LG2 agency imagined an amusing campaign to surprise passers-by…

Urban Radar

Underground Oasis opens up in London

American shoe brand Vans launched its latest project in the famous Old Vic Tunnels, right under Waterloo Station in…

Urban Radar

The Bus Stop, literally

As part of the "TRANSIT - Creative Placemaking with Europe in Baltimore" initiative, launched by non-profit…

Outdoor is in

McDonald's now accepts money, cards and cans!

McDonald's brought to Sweden a creative way to promote sustainability. They collaborated with DDB Stockholm on a…

Urban Radar

An index in the street to find your way around

Iranian designer Mojtaba Raeisi created the prototype of a street furniture providing information about businesses and…

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Towards the energy-efficient city

As sustainable development has become a major global issue, cities around the world are more and more willing to reduce…

Outdoor is in

A mysterious vending machine to reward physical activity

Nike recently managed to create a huge buzz on social networks by organizing a treasure hunt in downtown New York.The…

Facts & Figures

NFC transactions to reach 53.8 billion EUR by 2018

In its latest report dedicated to the mobile and online payment market, European think tank IDATE forecasts a…

Outdoor is in

The 3-D poster

To celebrate the 30th edition of the Malmö Festival, Stockholm-based creative agency Snask created a giant poster made…

Outdoor is in

A giant talking inflatable balloon

As part of the promotion of the forthcoming video game "Sunset Overdrive", Xbox teamed-up with Twofifteenmccann agency…