Launching FIA's first international road safety campaign through a global partnership

FIA have partnered with JCDecaux and are launching their first global campaign to raise awareness for road safety; #3500LIVES. The campaign’s ambassadors are known public figures including Pharrell Williams, Rafael Nadal and Fernando Alonso. Launching the campaign last Friday, FIA and JCDecaux unveiled a giant wall wrap on the facade of the FIA head office, on the famous Place de la Concorde in Paris.

The global partnership between FIA and JCDecaux is a natural fit due to the mutual worldwide presence the two organisations. JCDecaux is able to offer its global and local expertise to help communicate FIA’s message consistently and effectively across the 30 cities where the campaign is running. 

The giant wrap leads the launch of a global campaign across 70 countries. JCDecaux planned and executed every aspect of the project, ensuring a most efficient start. The wrap has a surface area of 285m² and displays the 13 images of campaign ambassadors. Discover below the infographic including and some facts and figures describing this custom product:  
 

• A micro-perforated, stretch vinyl material was selected to provide a high-contrast image from the exterior, while ensuring the building’s occupants can still see what is happening outside. 
• A team is on-call to replace the wrap in the event of bad weather, guaranteeing that the display will remain visible. This is particularly important given the exceptional nature of the campaign.
• At the end of the campaign, the wrap will be recycled by Bilum, a company that manufactures bags, laptop sleeves and other accessories from recycled materials.