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ATTRACTIveness. Make it fun, make it easy.JCDecaux helps make user pathways more varied, more surprising, even more event-driven. There is user information, connectivity solutions, and pop-up interactive campaigns on innovative formats. We increase the site's appeal and add a bit of fun to the commute, using the latest technology: beacons, Wi-Fi, interactive digital screens, augmented reality, and more. With our knowledge of user profiles and expectations, our benchmarking, and our capacity for ongoing innovation, we are creating solutions that are ever more relevant.
REVENUE. Effective audience monetisation.Faithful to its economic model, JCDecaux pays transit authorities a royalty on its advertising revenue. As experts in outdoor advertising, we perform our own audience research and use the best geo-marketing techniques. Thus, the impact of our campaigns is multiplied, enhancing our service offering to advertisers.
In 2015, we launched 'Global Metro Stories.' It was the very first international study to provide insight into the relationship between urban passengers, the metro environment, and advertising. It revealed that, for instance, users consider advertising in the metro to be 'a plus,' and that 95% of them look at it.Jerome LepageMarketing and Business Development Director - Transport Division, JCDecaux
UPKEEP. In complete safety.Efficiency, precision and speed are part of everything we do, everywhere we do it. Whether it be signage or the installation of a digital or event platform, JCDecaux is committed to performing layout, operation, servicing, and upkeep, scrupulously respecting safety procedures and instructions. And we perform it without disrupting passengers' routines or our partners' activity.
Support. A trusted partner.As an expert in outdoor advertising in cities around the world, with a history of working with transit authorities, JCDecaux supports each of its partners in realising its projects.
Our partnership with JCDecaux reflects our confidence in the company’s expertise and ability in the metro advertising business, as well as our optimism about the future of our collaboration. With its international expertise and impressive work in Shanghai Metro, JCDecaux is offering high quality services to advertisers, an enhanced experience for passengers and also a better return to the metro group.Mrs. Ye TongVice President of Shanghai Shentong Metro Group