REVENUe. Audience monetisation.
As portals to cities, daily channels for millions of people, stations are the city's nerve centre. They reach an ever-larger captive, networked audience, one which is highly prized by advertisers. JCDecaux, a historic partner to railway companies, pays royalties on its advertising sales. This additional revenue effectively contributes to the transformation and beautification of the stations.
Passengers. Surprise, entertain, captivate. To capture and monetise audiences, JCDecaux is constantly enriching the passenger experience and helping to make the station an entertaining place to be. Services, innovative formats, high-impact campaigns, improvised events, etc. We transform wait time into enjoyable moments or unprecedented – even unforgettable – experiences. Forever innovating, we are on the cutting edge of technology, offering passengers interactive experiences in augmented reality on large-format digital screens.
Aesthetics. Beautify the stations.
To help transform stations into ever more attractive living spaces, we take special care with the aesthetics of our street furniture and the quality of its location. We work with the biggest names in design, and are equipped to outfit iconic custom structures that assert their location’s identity.
Partnership. Experience and expertise.
We are the inventors of advertising-financed, user-friendly street furniture. We are experts in outdoor advertising, and long-time allies of the railway companies. Around the world, we are a trusted partner that supports stations in their transformation.
Now what can we do for you?