By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
SHOPPING. Offer an enjoyable moment.Naturally, advertising has its place in shopping centres and supermarkets, where brands, retailers, and consumers who are ready to buy can meet. JCDecaux uses its systems to help make the shopping experience more appealing: interactive guide screens, digital advertising screens, Wi-Fi hot spots, contextualised messages sent on smartphones (by Beacons), sales events, etc. Everything is designed to enrich the consumer experience, boosting brand visibility and generating additional sales.
EXPERTISE. Know - and monetise - your audience.A large, diverse population who is ready to buy. The public in shopping centres and supermarkets is highly prized by advertisers. JCDecaux monetises this audience and pays back a portion of the advertising revenue to the sites that house its street furniture. Our campaigns are made much more effective with digital, which reaches the public in context, and in real time. We also create our own studies of a site's audience, which we share with our partners.
With Tesco, we identified 400 of their biggest stores around the country, with the highest footfall and transactions. By assessing each store individually, we identified prime locations for each screen. Tesco shoppers have compared them to “my digital memo pad at the front door”David McEvoyMarketing Director JCDecaux UK