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“An airport without ads would be horribly boring”
the average time an international traveller spends at hubs worldwide, often setting time aside especially for airport shopping. The airport experience is universally positive for the 6 billion passengers travelling around the world.
of air travellers have more time to read advertising messages at the airport.
“If there were no ads, the airport would lose part of its creative edge.”
JCDecaux Airports Stories is an international research project exploring the perceptions, expectations and desires of the Global Traveller to provide detailed insight into their airport experience around the world.