Cuteness is on the streets with two nice campaigns recently done by JCDecaux featuring the Hello Kitty character. In Portugal, a special Innovate campaign is running for BANIF, a local bank, in the Lisbon city center, comprising of spangleys shining on a street banner.  
   In Hong Kong, to promote the limited edition "Hello Kitty x tokidoki" collection, 7-Eleven dressed up a flagship shelter and showcased the entire collection of figurines and key chains. A swiveling track was installed in the creative panel that allowed passengers to have a glance at the full collection.