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From the first portable gramophones manufactured in the early 20th century to the famous "Walkman" launched by Sony in 1979, allowing people to listen to music on the move has always been a concern for the music industry. Nowadays, mobile music consumption has become a very common activity, thanks in particular to the growing use of smartphones and streaming services. At the same time, mobility can also influence the way music is composed.

A personalized playlist for French travelers
Music streaming platform Deezer partnered with the French national railway company SNCF to launch a special offer designed for travelers during the period before Christmas.

After purchasing their tickets online, people can choose between different "travelling moods" (relaxing, working, discovery...) and create a personalized playlist corresponding to duration of their trip.

This playlist can then be downloaded the day before departure on any mobile device and played with no internet connection when on the train. Deezer also offers travelers a 48-hour free access to its complete catalogue for this occasion. Voyages-SNCF.com

A soundtrack to London

Willing to make rail service between London and Gatwick Airport more pleasant, Gatwick Express commissioned several artists to compose soundtracks to passengers' journeys to the Airport.

Dubstep producer Benga, classical composer Philip Sheppard and independent rock band The Milk wrote their own interpretation of the 30-minute journey, inspired by the passing landscape.

These "Express tracks" can be downloaded for free by travelers after purchasing their tickets online. The Drum

Music in the Sky

This interest in music is not limited to land transport. French company Air France launched a few years ago a program dedicated to music called "Air France Music". It aims at creating a "musical universe" around the company by offering selections of songs that can be broadcasted on board or from the firm ground thanks to this app we already mentioned on the blog. Air France also organizes special events by inviting musicians to compose songs during a flight. In 2010, an A380 flying from Paris to Tokyo hosted Canadian pianist, singer and producer Gonzales as well as French bands The Shoes and Monsieur Monsieur. Small recording studios were installed in the plane on this occasion, allowing artists to compose in this unexpected place. Air France Music Music everywhere...
Berlin-based street artist Sweza imagined an original way to share music by mixing technology and physical exchange.

The artist created posters of a Boombox cassette player featuring a QR code and pasted them in the streets of Berlin.

By scanning the code, people could start playing a "virtual" cassette on their smartphone and listen to the track shared by Sweza.

An initiative that could be inspiring for bands or labels willing to promote music in an innovative way. Pop-up City

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0Wednesday, December 11, 2013 - 02:48Focusmobility appurban transport
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