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From the first portable gramophones manufactured in the early 20th century to the famous "Walkman" launched by Sony in 1979, allowing people to listen to music on the move has always been a concern for the music industry. Nowadays, mobile music consumption has become a very common activity, thanks in particular to the growing use of smartphones and streaming services. At the same time, mobility can also influence the way music is composed.A personalized playlist for French travelers
After purchasing their tickets online, people can choose between different "travelling moods" (relaxing, working, discovery...) and create a personalized playlist corresponding to duration of their trip.
This playlist can then be downloaded the day before departure on any mobile device and played with no internet connection when on the train. Deezer also offers travelers a 48-hour free access to its complete catalogue for this occasion. Voyages-SNCF.com
A soundtrack to London
Dubstep producer Benga, classical composer Philip Sheppard and independent rock band The Milk wrote their own interpretation of the 30-minute journey, inspired by the passing landscape.
These "Express tracks" can be downloaded for free by travelers after purchasing their tickets online. The Drum
Music in the Sky
The artist created posters of a Boombox cassette player featuring a QR code and pasted them in the streets of Berlin.
By scanning the code, people could start playing a "virtual" cassette on their smartphone and listen to the track shared by Sweza.
An initiative that could be inspiring for bands or labels willing to promote music in an innovative way. Pop-up City