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To make the daily walk to the workplace a little more fun, Nescafé created an original advertising campaign bringing people together with a warm cup of coffee in the streets of Berlin. People from both sides of a crosswalk had to “push together” (like the campaign’s name) the button they thought to be a traffic signal.

They could see the person on the other side of the road through a little screen so that they could coordinate the button-pushing. Then the coffee machine started up and filled the cup!

0Thursday, June 18, 2015 - 03:15Outdoor is instreet marketingwalkability
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