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Spiderman Homecoming full station domination campaign in Santiago metro, JCDecaux Chile, Jun 2017

Concept

Andes Film launched the release of Spider-Man: Homecoming with a full-domination campaign in Santiago metro.
Spiderman Homecoming full station domination campaign in Santiago metro, JCDecaux Chile, Jun 2017

The execution consisted of vinyl column wraps around the station displaying the movie poster, and a life-sized Spider-Man suspended from the ceiling, surrounded by a giant spider’s web.

Spiderman Homecoming full station domination campaign in Santiago metro, JCDecaux Chile, Jun 2017

The special build campaign was part of a larger city-wide media launch.

Impact

Spiderman Homecoming full station domination campaign in Santiago metro, JCDecaux Chile, Jun 2017

Andes Film used the metro environment to immerse its captive audience into the story. As they descended into the metro, commuters were surprised and entertained by the sight of Spider-Man suspended above their heads.

Spiderman Homecoming full station domination campaign in Santiago metro, JCDecaux Chile, Jun 2017

The eye-catching campaign was highly shareable and ensured mass awareness and high recall among the target urban audience.

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