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Freivillig.no live streaming volunteering bus shelter, JCDecaux Norway Sep 2017

Concept

The volunteering website Frivillig.no kitted out a digital bus shelter with a camera and dispenser. The bus shelter streamed an elderly gentleman who invited willing passers-by to stop for a coffee and a chat.
Freivillig.no live streaming volunteering bus shelter, JCDecaux Norway Sep 2017

If they agreed, the dispenser was activated and as the man started pouring a cup of coffee on the screen, coffee was dispensed into the cup in the shelter.

Impact

Freivillig.no live streaming volunteering bus shelter, JCDecaux Norway Sep 2017

The innovative campaign was heart-warming, fun and put a face to the cause. Thanks to live streaming people got a taste for volunteering with the elderly and saw how easy it is to make a real difference in someone’s day.

Freivillig.no live streaming volunteering bus shelter, JCDecaux Norway Sep 2017

The campaign gained significant traction on social media.

2.5k+

Facebook shares

 

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