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Olena Khumala and Heineken challenge F1 fans to win tickets to the exclusive event via live stream OOH panel, JCDecaux Australia Mar 2017

Concept

Heineken invited Formula1 fans to chat to The Bachelor contestant Olena Khumala, via a video feed on a branded free-standing panel.
Olena Khumala and Heineken challenge F1 fans to win tickets to the exclusive event via live stream OOH panel, JCDecaux Australia Mar 2017

Acting as a virtual doorwoman, she challenged them to prove that they had what it takes to win free tickets to the “Heineken Saturday” event at the F1 race.

Impact

Olena Khumala and Heineken challenge F1 fans to win tickets to the exclusive event via live stream OOH panel, JCDecaux Australia Mar 2017

The stand-out, live content proved to be a powerful tool in breaking the daily routine of over 75,000 pedestrians and engaging key audiences.

Olena Khumala and Heineken challenge F1 fans to win tickets to the exclusive event via live stream OOH panel, JCDecaux Australia Mar 2017

The personal touch ensured a positive brand perception and association and high recall among the target urban audience.

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Winning interactions

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