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Diageo augmented reality bus shelter challenges to drink responsibly, JCDecaux Colombia Apr 2017

Concept

Diageo challenged evening revellers in Bogota to three fun tasks to prove their healthy state.
Diageo augmented reality bus shelter challenges to drink responsibly, JCDecaux Colombia Apr 2017

Brand ambassadors invited people to take part at a branded digital bus shelter equipped with Kinect Augmented Reality.

Impact​

Diageo augmented reality bus shelter challenges to drink responsibly, JCDecaux Colombia Apr 2017

The bright, stand-out display and laughing participants partaking in silly challenges encouraged participation from passers-by.

Diageo augmented reality bus shelter challenges to drink responsibly, JCDecaux Colombia Apr 2017

There was a queue of people wanting to give it a go and many shared funny photos on social media.

90 Winners

Received non-alcoholic prizes for best effort.