The fund Unser Stephansdom, which supports the restoration St Stephen’s Cathedral in Vienna, tapped into the fundamental emotional, spiritual and historical ties people have with the Christmas. The organisation created special Christmas messaging with a custom coin-operated digital panel placed at the famous Viennese Christmas Market on Stephansplatz. Each donation activated a festive and elegant animation reflecting the Christmas spirit and in line with the heritage and the long history of the of the Cathedral.
The simple activation gave transparency with a touch of entertainment to the donation, encouraging more people to interact.
Duration: 1 month, 26/11/2015 – 23/12/2015
Format: Street furniture
Creative Solutions: donation, special build