Multi-sensory messaging prompts a conversation | Prostate Cancer Foundation Australia
Prostate Cancer Foundation of Australia (PCFA) communicated positive messaging with a campaign that brought people closer together and encouraged a conversation about the cause, all while raising funds directly through a panel.
A free-standing unit with an integrated contactless payment made it simple for passers-by to quickly donate without sharing any data or signing up to any lists. Each time a donation was made, people could smell and hear sounds of the irresistible Aussie Barbie. The multi-sensory aspect tapped into the memory of passers-by as a prompt to start the conversation at their next BBQ.
Advertiser: Prostate Cancer Foundation Australia
Duration: June 2016
Creative Solution: Live streaming