Mogu Street real-life browsing experience | Drive-to-App Store

The shopping app Mugu Street set up a special pop-up store in a high-footfall Shanghai metro station. The eye-catching campaign interrupted commuters’ routine journeys, drawing their attention to the exclusive real-life browsing experience. People could buy the items they liked on display straight away via the QR codes attached. Moreover, a live stream with a fashion blogger further boosted app traffic through social media coverage.
 
JCDecaux China