Somersby Cider is a quintessentially summer drink, best enjoyed with plenty of ice on a hot sunny day. To communicate their summery identity, Somersby picked one free-standing unit that was part of their city-wide campaign, and encased it in three tonnes of ice. As the ice slowly melted during the hot summer’s day, it revealed a showcase of Somersby bottles inside the panel.
The eye-catching creative and the slow reveal caught the attention of passers-by and built anticipation around the product launch.
Location: Vilnius, Lithuania
Duration: 14 days, 4/07/17 – 18/07/17
Format: Street furniture
Creative Solutions: special build, showcase