Sprite’s experiential campaign put a fresh spin on Vermeer’s masterpiece “Girl with a Pearl Earring”. Reflecting the brand “fresh” identity, Sprite brought art to the streets of Vilnius. Teaming up with the famous street artists Benas Poderis and Vytautas Stankevičius, Sprite celebrated art through this fusion of old and a new. The experiential campaign included a chill zone in front of the panel where passers-by could take a beat, gaze at the piece of art and enjoy some excusive live DJs sets while sipping a Sprite.
Unsurprisingly, the eye-catching campaign generated impressive social media coverage among the target young local urban audience with a 1000 likes and over 5000 video plays on Facebook and over 1600 likes on Instagram.
Location: Vilnius, Lithuania
Duration: 2 days, 23/08/17 – 24/08/17
Format: Street furniture
Creative Solutions: special build, showcase