Whirlpool VR game offers an unexpected experience to commuters
Whirlpool’s innovative VR campaign reflected the Hong Kong launch of its innovative new product.
Targeting techy audiences, the eye-catching stand featuring the new smart washer in the metro station piqued the curiosity of metro passengers by interrupted their daily commuting routine. The VR campaign created a unique and immersive brand experience. Participants of the VR game could post their scores on Facebook for a chance to win a prize.
Location: Hong Kong
Duration: 1 month, 28/08/17 – 01/09/17
Creative Solutions: virtual reality, special build, experiential, interaction, QR code