The chocolate brand Pergale offered passers-by a free treat via a custom chocolate dispenser inside a column. However, Pergale did not make it easy - to activate the dispenser, passers-by had to push a button positioned on top of the column.
For a month, the clever campaign entertained participants and passers-by alike as people came up with funny and original ways to reach the button. The campaign delivered over 1000 direct interactions, not to mention the social shares. The brand-building campaign boosted recall and positive brand association by bringing some fun and laughter to the city streets.
Location: Vilnius and Kaunas, Lithuania
Duration: 1 month, 28/08/17 – 25/09/17
Format: Street furniture
Creative Solutions: special build, product dispenser