Continente transports commuters to an orange grove
The supermarket brand Continente prides itself on its fresh produce so Continente used this fully multisensory campaign to ‘transport’ commuters to an orange grove. The bus shelter had an orange dispenser, sounds effects of an orange grove and the scent of oranges.
The brand drew a parallel between the two mundane tasks of waiting for a bus and grocery shopping. So, they created this immersive, pleasant experience, creating a positive association with shopping at Continente.