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In partnership with the Fédération Internationale de l'Automobile

An engaging, optimistic and universal campaign

Everyday, 3 500 people die in car crashes worldwide, which means 1.25 million every year. A particularly alarming situation for 15-29 year-olds, for whom traffic related fatalities are the first cause of mortality.

If this trend goes on, by 2030 car crashes could become the first cause of mortality worldwide with nearly 2 million deaths a year. As a genuine public health issue, road safety is a major challenge and a priority issue for every state and citizen around the world. Through a concrete and positive approach, the #3500LIVES campaign, launched by the Fédération Internationale de l'Automobile and JCDecaux, aims to raise awareness and prompt all road users to adopt simple, easily applicable and efficient rules.

The campaign promotes 10 “Golden Rules" embodied by 13 famous ambassadors. They all decided to defend this cause personally and voluntarily. Those messages will also be endorsed by international institutions like the International Olympic Committee. On 20 February 2017, the FIA and IOC signed a formal agreement to promote the campaign messages across their shared platforms and ahead of sporting events.

Read the press release
Through its signature “Sign up, stay safe, save lives”, this campaign underlines the role that each and everyone can play to make road safer for all users. Members of the public are also invited to sign a ten point manifesto , which calls on all governments to make road safety a priority and introduce effective legislation on key risk factors on the road.
Translated in 30 languages, the campaign #3500LIVES will be rolled out in more than 70 countries by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.
  The partnership between the FIA - which represents 245 sport and mobility clubs around the world - and JCDecaux - which offers its advertising displays all around the world to ensure a significant visibility - makes this campaign an unprecedented campaign.
Outdoor advertising is at the core of all sorts of mobility and we are thrilled and proud to contribute to spread these messages around the world through the impact of our locations. This commitment is also aligned with our company’s social responsibility policy and all the JCDecaux employees, who work on a daily basis to improve urban life quality, are delighted to get involved in the promotion of this cause of public interest: road safety for citizens around the world. Jean-Charles DecauxChairman of the Executive Board and Co-CEO of JCDecaux
Launching FIA's first international road safety campaign through a global partnership
On the night between 9 and 10 March, JCDecaux installed a 285m² wall wrap on the facade of the FIA (Féderation Internationale de l'Automobile) building to promote the launch of the first global road safety campaign.