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Concept

The Augmented Reality campaign displayed incredible wildlife scenes on a digital screen of a bus shelter to launch “The Start of Something Amazing” – the A1 and Si.Mobile merger.
A1 Augmented Reality bus shelter transports to an underwater world

The scenes of floating jellyfish and playful dolphins inside the shelter were overlaid onto a live video feed of the street from the other side of the shelter.

A1 Augmented Reality bus shelter transports to an underwater world, JCDecaux Slovenia May 2017

Additional motion and light sensors made the animations adapt to the environment, for example, the distance from the audience, and whether it was day or night.

Impact

A1 Augmented Reality bus shelter transports to an underwater world, JCDecaux Slovenia May 2017

Using Augmented Reality in OOH allowed A1 to add real-life brand engagement to their larger media campaign.

A1 Augmented Reality bus shelter transports to an underwater world, JCDecaux Slovenia May 2017

The eye-catching full-motion creative increased brand recall by surprising the audience with stunning visuals. Additional contextualisation generated interaction as the creative reacted to the audience and their surroundings.

A1 Augmented Reality bus shelter transports to an underwater world, JCDecaux Slovenia May 2017

Fascinated passers-by were entertained and delighted by the sight, further driving online and social media traffic.

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