By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
The scenes of floating jellyfish and playful dolphins inside the shelter were overlaid onto a live video feed of the street from the other side of the shelter.
Additional motion and light sensors made the animations adapt to the environment, for example, the distance from the audience, and whether it was day or night.
Using Augmented Reality in OOH allowed A1 to add real-life brand engagement to their larger media campaign.
The eye-catching full-motion creative increased brand recall by surprising the audience with stunning visuals. Additional contextualisation generated interaction as the creative reacted to the audience and their surroundings.
Fascinated passers-by were entertained and delighted by the sight, further driving online and social media traffic.