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Voslauer water-filled billboard in Vienna, JCDecaux Austria, 2018-06

Concept

Vöslauer launched the first water-filled billboard in Vienna to promote their sparkling mineral water to bubble up the coolness this summer.
Voslauer water-filled billboard in Vienna, JCDecaux Austria, 2018-06

JCDecaux Austria installed a massive replica of a water bottle under a scrolling billboard, which contained 600 litres of water.

Voslauer water-filled billboard in Vienna at night, JCDecaux Austria, 2018-06

Different levels of gas were released into the water to reflect  Vöslauer’s mild, still, and sparkling water advertising.

Impact

Voslauer water-filled billboard in Vienna, JCDecaux Austria, 2018-06

The creative special build campaign caught passersby’s attention and successfully built brand awareness and fame amongst the target urban audience. The summer campaign stood out, conveying a healthy living message in a unique and intriguing way.

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