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JCDecaux Austria installed a massive replica of a water bottle under a scrolling billboard, which contained 600 litres of water.
Different levels of gas were released into the water to reflect Vöslauer’s mild, still, and sparkling water advertising.
The creative special build campaign caught passersby’s attention and successfully built brand awareness and fame amongst the target urban audience. The summer campaign stood out, conveying a healthy living message in a unique and intriguing way.