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The film's trailer was showcased on screens surrounded by five giant ice blocks installed on an ice floe containing hiking gear from the film.
As for this special build campaign, JCDecaux Norway fully transformed the space outside of Oslo Central Station into a fun and exciting atmosphere inspired by the film.
Travellers and passers-by were captivated by this innovative creation, the first of its kind for the biggest Norwegian film release in terms of scale and impact.
The unique design successfully caught passers-by’s attention whilst paying tribute to great Norwegian explorers.