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JustDiggIt special build contactless payment campaign, JCDecaux Netherlands, Amsterdam, 2018-09

Concept

JCDecaux Netherlands partnered with non-profit organization JustDiggIt to encourage passers to support local charities. A temporary contactless payment bus shelter with an Abri was provided while commuters waited for the tram.
JustDiggIt special build contactless payment campaign, JCDecaux Netherlands, Amsterdam, 2018-09

Without any pushy approaches on the streets or any endless fill-in forms, passers by could easily and willingly take part in this donation process by simply touching their payment cards on to the digital screen.

JustDiggIt special build contactless payment campaign, JCDecaux Netherlands, Amsterdam, 2018-09

A special made green revolution video was played at the same time, reminding the audiences that an impressive action had just taken place to change our environment in a better way, thanks to you.

Impact

JustDiggIt special build contactless payment campaign, JCDecaux Netherlands, Amsterdam, 2018-09

Together with brand ambassador Tess Milne, this special build bus shelter with an Abri and a shovel on the roof drew attention from young audiences.

JustDiggIt special build contactless payment campaign, JCDecaux Netherlands, Amsterdam, 2018-09

Not only did the campaign increase their awareness of environmental issues, but also raised a significant amount of money for the charity during the activation period.

JustDiggIt special build contactless payment campaign, JCDecaux Netherlands, Amsterdam, 2018-09

With both the support from Leidseplein tram stop and the fibre optic high-speed network, this campaign became the very first contactless payment Abri in the Netherlands and gained traction on both social media and the press.