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Evolution Hotel creative airport campaign provides foldout cardboard beds to airport passengers, JCDecaux Portugal and NOSSA agency

Concept

Evolution Hotel and NOSSA offered tired passengers a place to rest with these portable fold-out rooms. Nossa agency
Evolution Hotel creative airport campaign provides foldout cardboard beds to airport passengers, JCDecaux Portugal and NOSSA agency

Each bed was made of recycled cardboard. Passengers could pop it open in a quiet corner of the airport and have a snooze before their journey.

Evolution Hotel creative airport campaign provides foldout cardboard beds to airport passengers, JCDecaux Portugal and NOSSA agency

Each bed looked like suitcase with easy to follow instructions and simple yet well thought-out features like carry handles, a luggage compartment and a pull-out light screen. To top it off, a bed came with a QR voucher for 20% off the next stay at Evolution.

Impact

Evolution Hotel creative airport campaign provides foldout cardboard beds to airport passengers, JCDecaux Portugal and NOSSA agency

The original and eye-catching concept was the perfect match for Evolution Hotel’s modern and sustainable brand image, earning it a consideration at Cannes Lions.

Evolution Hotel creative airport campaign provides foldout cardboard beds to airport passengers, JCDecaux Portugal and NOSSA agency

The campaign grabbed attention and created a positive brand association at the last moment of influence at the airport – just before passengers boarded their plane. To further encourage travellers to return to Evolution and spread the word, each bed came with a 20% off QR voucher.

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